Hey gorgeous,
You've been asking to hear more about the woman behind Gloria & Co., and honestly? I've been a little nervous to share.
Not because I don't want to—but because once you see behind the curtain, you realize that building a brand isn't about having it all figured out. It's about falling in love with something so deeply that you can't not create around it.
For me, that something is linen.
The Real Story (No Filters, No Script)
I grabbed my phone, hit record, and answered the 5 questions you've been sliding into my DMs about. No fancy lighting, no multiple takes—just me, raw and real, sharing the moments that shaped Gloria & Co.
Watch me fumble through:
The exact moment linen stole my heart
My design philosophy in just three words (harder than it sounds!)
Whether I'm a sketchbook, voice note, or mood board girl when inspiration strikes
The person that completely rewired how I think about leadership
How I'd spend 5 extra creative hours (the answer might surprise you)
Why I'm Sharing This Now
Building Gloria & Co. has been the most beautiful, terrifying, exhilarating journey. And somewhere along the way, I realized that the stories behind the brand—the messy, unpolished, real moments—are just as important as the perfectly curated feed.
Because here's what I've learned: Authenticity isn't a marketing strategy. It's a way of being.
When you see me stumble over my words or light up talking about fabric sourcing, you're seeing the passion that drives every stitch, every design decision, every late night spent perfecting a silhouette.
Your Turn
After you watch (and probably laugh at my unfiltered honesty), I want to hear from you.
What's your three-word style mantra?
Mine changes depending on the day, but right now it's: Effortless. Intentional. Alive.
Drop yours in the comments or hit reply—I read every single response, and your words often end up inspiring our next collection.
The Real Magic
You know what I love most about this little behind-the-scenes moment? It's proof that the best ideas don't come from boardrooms or perfect studios. They come from real conversations, honest moments, and the courage to share what you love—even when your voice shakes a little.
Thanks for being part of this journey. Thanks for caring about the story behind the seams.
With linen love and unfiltered gratitude,
Chioma Founder, Gloria & Co.
P.S. If this video makes you want to dive deeper into our design process, you're going to love what we're cooking up for next month's newsletter. Think: fabric sourcing adventures, sketch-to-runway stories, and maybe another unscripted moment or two...
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