Hello beautiful,
Ever wonder how a tiny flax seed becomes the flowing linen dress hanging in your closet?
I've been getting so many questions about our journey—from sourcing to sketching to that magical moment when a design comes to life. So I grabbed my phone and broke it all down in the most honest 45 seconds you'll see from a fashion founder.
The Real Story Behind Every Thread
This isn't your typical behind-the-brand content. This is the raw, unfiltered truth about what it takes to create slow luxury in a fast fashion world.
In less than a minute, you'll discover:
Where our linen journey actually begins (hint: it's not in a factory)
The moment concept becomes creation
Why we choose complexity over convenience
The one decision that changed everything for Gloria & Co.
What drives us beyond profit margins
Your Voice Shapes Our Future
Here's where it gets exciting—and where you come in.
After you watch (and hopefully save for later inspiration), I want you to dream with me.
Drop a 🌸 in the comments with the city where you'd love to see a Gloria & Co. pop-up.
Paris? Lagos? New York? A small town that deserves beautiful things?
I'm not just asking for fun—we're genuinely planning our next move, and your voices guide our compass. The cities you choose, the communities you represent, they matter to how we grow.
Why This Matters
Every brand has an origin story. But not every brand lets you inside the real moments—the vulnerable decisions, the late-night sketches, the times we almost gave up and the reasons we didn't.
This video isn't polished. It's not scripted. It's just truth.
Because the women who wear Gloria & Co. deserve to know the hands that craft their pieces, the values that drive our decisions, and the dreams that keep us creating.
The Magic is in the Details
When you understand the journey from flax field to first fitting, everything changes. That linen dress isn't just clothing—it's craftsmanship. It's conscious choice. It's connection to something bigger than trends.
It's the kind of slow luxury that honors both the earth and the women who walk on it.
Where should we bring this magic next?
With love from field to fitting,
The Gloria & Co. Team
P.S. After you drop your city choice, stick around and tell us what surprised you most about our process. Your insights help us tell our story better—and create pieces that truly serve your lifestyle.
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